Gold Quote
States United States won the "11" Golden Week PC retail "gold"
PC the center of circulation is transferred to the national home appliance chain. The United States has learned from the country, “11″ States United States during the home appliances, communications and IT product sales and sales of all three types of high, particularly in the PC products in the category grew the fastest, and created a desktop 100% for each notebook computer industry’s highest annual growth rate of 200%, more than 760 U.S. stores to make the country become the largest PC products retail channel. This demonstrates that the countries represented by the United States home appliance chain PC is becoming the main form of circulation, accelerated to Consumer e-commerce platform integrated transformation.
“11″ period, more and more consumers begin shopping home appliance chain Gome and other computer products shopping, shopping in the States United States not only have prices, but also more reliable quality assurance and service assurance. According to statistics, in Beijing, Shanghai, Guangzhou, Tianjin, Shenyang and Chengdu, a city of 16, the U.S. PC sales in China have occupied the leading position. Up to now, the National US-PC-store sales have reached more than 760, becoming the largest domestic PC sales in the retail channel.
Order to prepare for “11″, from the end of August the country since the U.S. signed a 200 million purchase agreement. In this procurement, PC products occupy an important role in the basic cover all the major brands at home and abroad, including Lenovo, HP, IBM, Toshiba, Asus, Lenovo, Haier, Founder, etc.. More importantly, by the end of September the United States become a country only Dell computer retail channel in China, Dell diversified, personalized laptops and desktops to attract consumers during the holiday season to become the biggest bright spot. Global coverage of the PC brand line to become the country an important reason for U.S. sales surge.
Addition to plenty of other PC hardware products, the country’s cooperation with the United States with Microsoft to provide consumers buy computer software protection, the two sides during the 11 stores in China within the United States and the joint promotion of pre-installed Genuine Windows system computers and other Microsoft products to provide consumers with confidence in the computer shopping experience. With a strong retail network, the computer industry’s most all brands and Microsoft Windows Genuine product support, the United States into 11 countries during the “PC retail specialist.”
In a Hewlett-Packard, Lenovo, TCL, IBM, Founder, with the side, Asus, HEDY other mainstream PC brands in the retail share of the market survey showed that China accounted for U.S. retail chain throughout the IT channel 35% to 50% , become the most efficient PC retail channel, completely opened up with regional, local PC store gap.
States official said the United States related to the unique service also won the “11″ PC market, one of the reasons. Of the PC industry, service is an important factor affecting consumers as well as PC distribution channels such as Computer City, the largest short board, the National launch of the United States in September, a home appliance chain the highest standards of “honesty long protection” services, The service to satisfactory security, price protection, and 6 times the national “three guarantees” Return of the core standards, built the first covers industrial product quality, price, and return policy, including a comprehensive service system, solve the consumer to worry about when buying PC.
According to GFK data, desktop market capacity in 2007 will reach 12.3% growth rate, while the notebook market will maintain rapid growth of 48.1%, PC market has become a new profit growth point of circulation. The face of this piece of cake, executive vice president Wang Junzhou said Gome, Gome appliance chain being developed by a business into a comprehensive business platform for consumer electronics products, computer products on behalf of IT has become the country an important force in U.S. sales, according to current growth rate, the country about two years the U.S. will get the absolute leadership of the PC channel.
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